2012年4月23日星期一

Why Is HTC Choosing Phone Thinness Over Battery Life?

Battery life is arguably the number one concern when it comes to choosing a smartphone — even the most feature-packed phones are useless if they’ve run out of power. So why does HTC value device thinness more than battery performance?
At Frequencies, a Seattle press event, HTC’s Bjorn Kilburn, vice president of portfolio strategy, stated that the company decided against making phones with high-capacity — and portly — 3000 mAh batteries in favor of making thinner devices.
The result is evidenced by the company’s HTC One S, the thinnest HTC phone yet. It measures in at 7.8 mm and sports a 1650 mAh battery. The upcoming One X features a slightly larger 1800 mAh battery, and is 8.9 mm thick. (For comparison, the iPhone is 9.3mm thick and has a 1432 mAh battery.)
According to Kilburn, HTC’s consumer research shows people prefer thin smartphones — between 8 mm and 10 mm thick — as opposed to thicker devices with longer laptop battery life.
The HTC research would seem to contradict a recent J.D. PowerOn this week’s episode of the Gadget Lab show, the gang checks out the HTC One S, a wireless speaker called the Soundfreaq Sound Kick, and a handful of really, really cheap gadgets.
First up, reviews editor Michael Calore and staff writer Nathan Olivarez-Giles provide a hands-on look at the HTC One S, a $200 Android phone running Ice Cream Sandwich. The One S, the mid-range model in HTC’s One collection, will become T-Mobile’s flagship smartphone when it launches April 25. It’s got a 4.3-inch qHD resolution screen, and a 1.5GHz dual-core processor.
Next, staff writer Roberto Baldwin joins Michael to talk about a few gadgets you can still afford even if your 2011 tax bill was back-breaking. One is a $4 watch you can get on Amazon. Another, a $10 MP3 player you can find at your local Walmart. Roberto also found a nifty mini digital camera that fits on your keychain (it’s more of a fun novelty than an actual camera solution, though).
Roberto and Michael also announce who the winners of last week’s iPad case giveaway were, so tune in to see if it was you!
To finish this week’s show, Roberto and Michael take a look at the Soundfreaq Sound Kick speaker. It’s a Bluetooth wireless speaker whose battery is designed to last around eight hours. It’s bigger than a Jawbone Jambox, the current leader in the space, it’s half the price of the Jambox at $100, and it has better audio quality.
Like the show? You can also get the Gadget Lab video podcast via iTunes, or if you don’t want to be distracted by our unholy on-camera talent, check out the Gadget Lab audio podcast. Prefer RSS? You can subscribe to the Gadget Lab video or audio podcast feeds. and Associates study that revealed digital camera battery performance as one of the most important factors in overall smartphone satisfaction. Notably, users who are “highly satisfied” with their smartphone’s battery performance are more likely to purchase future phones from the same manufacturer than users who are “less satisfied.”
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